Changed the business from asset accumulation business to a park management business through the development of hotel like head office systems.
Worked closely with Discovery’s financiers to extend the expired facilities while focusing on deleveraging the business through the sale of low yielding parks.
Implemented yield management through a flexible tariff structure based on occupancy across different distribution channels.
Replaced the CEO and appointed new members to the board of directors who were all aligned with the new vision.
Led an operational restructure to regionally base state manager who were responsible for marketing and operations for the parks under their control.