Project Description

START

In October 2017, Allegro partnered with an MBO team to acquire Ngahuia from ASX listed Bapcor (ASX:BAP), who sold the business as a non-core asset.

 

Even though both brands had common ownership and operated in the same market, they competed against each other and had standalone operations, including separate CEOs, management teams, head offices, DCs and systems.

TRANSFORMATION

Under Allegro’s ownership, the brands were integrated with one team, infrastructure and system established.

 

The business also pursued an aggressive customer and digital led strategy while shrinking its physical footprint and lowering its operating cost base.

 

The business also invested in its data capability to drive CRM and digital marketing across its large customer database and online sales grew to double digit percentage of sales.

 

This operational and organisational transformation of the business increased profitability and provided the foundations for future growth.

THE RESULT

In February 2021, Allegro completed a transaction to sell Ngahuia to Tahua Partners in which the management team were shareholders.