Project Description


START
Non-core subsidiary of UK-listed multinational company
Iconic Australian business with a long heritage and strong brand recognition
Transport focused business that faced disruption from low-cost airlines
Heavily dependent on federal government funding, threatening the business model
Management team was under-resourced and required a CFO and COO
TRANSFORMATION
Transformed business from a transport provider to a customer focused, experiential tourism business
Broadened product offering through introduction of the 4 day Ghan Expedition
Supported management’s refocus on Net Promoter Score (“NPS”)
Repositioned product through introduction of ‘all-inclusive’ concept and off-train experiences
Significant capital investment in luxury offering along with systems and processes to improve yield management
Operationally improved the organization to increase profitability
THE RESULT
World leading NPS scores – +90
+80% of customers traveling in high-value tourism products in 2017 (compared to 40% in 2012)
Significant earnings improvement
Sold to Quadrant Private Equity as the platform asset in Experience Australia (of which Allegro is still invested)
Strong returns to the Fund and the MBO team