Non-core subsidiary of UK-listed multinational company

Iconic Australian business with a long heritage and strong brand recognition

Transport focused business that faced disruption from low-cost airlines

Heavily dependent on federal government funding, threatening the business model

Management team was under-resourced and required a CFO and COO

Transformed business from a transport provider to a customer focused, experiential tourism business

Broadened product offering through introduction of the 4 day Ghan Expedition

Supported management’s refocus on Net Promoter Score (“NPS”)

Repositioned product through introduction of ‘all-inclusive’ concept and off-train experiences

Significant capital investment in luxury offering along with systems and processes to improve yield management

Operationally improved the organization to increase profitability